Who will see these posts? Candidates searching LinkedIn for job vacancies in your niche or signed up to alerts for relevant positions. įor extra impact, use images, emojis or even a GIF (the example above uses a GIF - click here to see it in action) to grab your followers’ attentions, appear more personal and ultimately make you and your jobs ads more memorable. To direct candidates to apply, post the link to the job advert on your website in the comments (LinkedIn won't penalise you for this) or encourage candidates to reach out to you directly. This is because LinkedIn penalises content that directs users to other websites (as this takes traffic away from LinkedIn), so your link-free ads will appear further up your networks’ news feeds and get you more views. When you post link-free job ad like this, you actually get more eyes on it. Instead, create short, snappy and informal posts (this is still a social media platform, remember!) without linking to the job advert in the body of the post, like this: When you’re posting a job on your personal profile, pasting the job link into a post (like the example above) isn’t the best tactic - because your personal profile should be just that, personal. Who will see these posts? Anyone who’s connected with you on LinkedIn or is connected to someone who comments on the post. You should be posting a variety of content on your page to keep your followers engaged with your brand – if you spam up feeds with a constant stream of jobs, you’ll get a load of unfollows. However, do keep in mind that your LinkedIn page isn’t a job board. Write a short status update about the opportunity and include a link to the job page on your website so you direct potential candidates straight to you.įor an extra boost, try using hashtags (like ‘#accountacyjobs’, for example) or encourage users to tag or share the post with people they think will be interested in the role. Your company LinkedIn page is the perfect place to post jobs, as everyone following your page is already interested in your brand. When should I post? Every time you have a new vacancy. Who will see these posts? Anyone who's liked your company page or is connected to someone who comments on the post.
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